Synopsis
Neo Garden is a local renowned food company, known for its food catering business. With a rich history dating back to 1992, Neo Garden has grown to become one of the Singapore's largest and most respected food business.It flourished and became the household name it is today setting benchmarks for the industry.
Overall, the revamped Neo Garden website should strive to deliver a seamless and engaging digital experience that reflects the company's commitment to quality, innovation, and sustainability, while catering to the diverse needs and expectations of their customers in the Singapore market.
Neo Garden's Current Site
Problem Statement
The revamped website aims to significantly enhance the customer experience by providing a more personalized and seamless service, addressing the prevalent pain points faced by our users.
Interview
To gain a comprehensive understanding of the pain points experienced by customers in the catering process, it is essential to conduct interviews with at least five individuals. This approach will allow us to gather valuable insights directly from those who have firsthand experience with catering services. By engaging with a diverse group of participants, we can identify common challenges and areas for improvement, ensuring that our findings are well-rounded and representative of the broader customer base. Through these interviews, we aim to uncover specific issues that customers face, which will inform our strategies to enhance the overall catering experience.
After the cart page, the form page should have some information prefilled to streamline the process. Additionally, the landing page should be more thoughtfully designed to enhance user experience.
Persona
To effectively convey the pain points and desires of our target audience, we should develop a persona that encapsulates these aspects. By crafting a detailed persona, we can better understand and empathize with the experiences and needs of our customers. This persona will serve as a representative character that highlights the specific challenges and aspirations that our audience encounters, allowing us to tailor our strategies and solutions more accurately to meet their expectations and improve their overall experience.
To address the pain points, such as the time spent on Googling and researching to find a promising company, we can implement features like a filter search. This will streamline and enhance the search process, making it faster and more efficient.
User Journey Mapping
To effectively connect pain points with potential opportunities, it is essential to create a user journey map. This map will illustrate the various stages a customer goes through, highlighting specific challenges they encounter along the way. By visualizing the entire journey, we can identify key areas where improvements can be made and opportunities for enhancing the user experience. This comprehensive approach will allow us to better understand and address the needs of our customers, ultimately leading to a more seamless and satisfying experience.
To enhance opportunities, we can implement a filter search as previously discussed. Additionally, we can remember user details for forms to streamline the process, making form filling quicker and more efficient. Furthermore, tracking your delivery will also be a feature, ensuring a smooth and seamless experience.
Wireframes
I improved the entire buying process by incorporating features such as filter search and step-by-step navigation. These enhancements streamlined the user experience, making it easier for customers to find what they need and complete their purchases efficiently. The addition of these functions not only simplified the process but also made it more intuitive and user-friendly, resulting in a smoother and more satisfying shopping experience overall.
UI
