Synopsis
Bridgestone is a globally renowned tire and rubber company, known for its commitment to innovation, quality, and sustainability. With a rich history dating back to 1931, Bridgestone has grown to become one of the world's largest and most respected tire manufacturers. The company's dedication to advanced technology and research has led to the development of cutting-edge tire solutions that enhance vehicle performance, safety, and fuel efficiency. Recently Bridgestone India needed a revamp of the current site.
Overall, the revamped Bridgestone India website should strive to deliver a seamless and engaging digital experience that reflects the company's commitment to quality, innovation, and sustainability, while catering to the diverse needs and expectations of their customers in the Indian market.
Bridgestone's Current Site
Problem Statement
The current Bridgestone India website faces several critical issues that necessitate a comprehensive revamp. User experience is suboptimal due to a convoluted navigation system, outdated design, and a lack of responsiveness across devices. This results in a frustrating and unproductive online interaction for both potential customers seeking tire information and existing clients looking for support or updates.
Competitive Analysis
We conducted a competitive analysis involving its rivals, Firestone and Michelin. Firestone offers a more intricate tire search process that takes into account the car model and its manufacturing year, making it easier for users to locate the tires they require.And for product listing page, Firestone and Michelin have some rich contents then Bridgestone which is more useful for users.
Wireframes
We enhanced the search functionality and redesigned the top navigation since the old website lacked any navigation links. Furthermore, we developed more detailed content for the product listing page. We also added some pictures which are pull from their social media account to create more awareness on their products.
UI
