Edwin's Portfolio

Synopsis

Peter England is a well-established and widely recognized Indian men's fashion brand that has been a part of the apparel industry since 1997. Known for its extensive range of clothing and accessories, the brand offers a diverse collection of formal and casual wear tailored to suit the modern man's style and comfort preferences. Peter England has earned a reputation for its high-quality garments, impeccable craftsmanship, and affordable pricing, making it a popular choice for men looking to stay fashionable in a cost-effective manner. With a strong presence in India and an ever-expanding product line, Peter England continues to be a trusted name in the world of men's fashion. Recently Peter England needed a revamp of the current site.

First and foremost, an revamp website can enhance the user experience, making it more intuitive and responsive. Incorporating modern design elements and ensuring mobile-friendliness is crucial, as an increasing number of customers prefer to shop on their smartphones. Moreover, revamping the website can provide an opportunity to optimize the site's speed and performance, ensuring that visitors have a seamless browsing and shopping experience. Additionally, integrating advanced e-commerce features, personalization options, and a simplified checkout process can significantly improve the online shopping experience. Lastly, an revamp website can serve as a valuable platform for storytelling and brand engagement, offering a more immersive experience and connecting with customers on a deeper level. In today's digital age, a well-executed website revamp is essential to stay competitive and ensure Peter England's online presence continues to align with the brand's reputation for quality and style.

Peter England's Old Site

Problem Statement

The Peter England's revamped website revolves around the need to enhance user experience, modernize the site's design and functionality, and adapt to changing consumer preferences to remain competitive in the digital fashion industry.

Focus Group

Focus Group's link

After the focus group, we found out a few key points. First, the hierarchy of the content is very unclear and it does not look premium. Secondly, there is too many fonts that are beening used. It is lacked of brand control.

Information Architecture

We redesigned the information architecture of the Peter England Brand Site to improve the overall user experience by making it more intuitive, efficient, and organized, ultimately ensuring that customers can easily find the products and information they are looking for.