Edwin's Portfolio

Synopsis

Louis Philippe is a renowned Indian men's fashion brand known for its sophisticated and elegant clothing. Established in 1989, the brand has consistently provided high-quality apparel, ranging from formal wear to casual attire. Louis Philippe is synonymous with classic style and attention to detail, making it a preferred choice for discerning men looking to make a lasting impression. Whether it's suits, shirts, or accessories, Louis Philippe offers a wide range of fashion options that combine modern trends with timeless elegance, catering to the contemporary gentleman's fashion needs. With its commitment to craftsmanship and a strong emphasis on quality, Louis Philippe has earned a prominent place in the Indian fashion industry. Recently Louis Philippe needed a revamp of the current site.

First and foremost, an revamp website can enhance the user experience, making it more intuitive and responsive. Incorporating modern design elements and ensuring mobile-friendliness is crucial, as an increasing number of customers prefer to shop on their smartphones. Moreover, revamping the website can provide an opportunity to optimize the site's speed and performance, ensuring that visitors have a seamless browsing and shopping experience. Additionally, integrating advanced e-commerce features, personalization options, and a simplified checkout process can significantly improve the online shopping experience. Lastly, an revamp website can serve as a valuable platform for storytelling and brand engagement, offering a more immersive experience and connecting with customers on a deeper level. In today's digital age, a well-executed website revamp is essential to stay competitive and ensure Louis Philippe's online presence continues to align with the brand's reputation for quality and style.

Louis Philippe's Old Site

Problem Statement

The Louis Philippe's revamped website revolves around the need to enhance user experience, modernize the site's design and functionality, and adapt to changing consumer preferences to remain competitive in the digital fashion industry.

Focus Group

Focus Group's link

After the focus group, we found out a few key points. First, the hierarchy of the content is very unclear and it does not look premium. Secondly, there is too many fonts that are beening used. It is lacked of brand control.

Information Architecture

We redesigned the information architecture of the Louis Philippe Brand Site to improve the overall user experience by making it more intuitive, efficient, and organized, ultimately ensuring that customers can easily find the products and information they are looking for.